Advocacy & Noting Briefs
“Don’t raise
your voice,
improve your
argument.”
~ Desmond Tutu
Advocacy, which can be spoken or written, is defined as:
“Any action that speaks in favour of, recommends, argues for a cause, supports or defends, or pleads on behalf of others.”
However, good Advocacy extends much further than the words used and the way they are delivered.
It is intended to be relevant, persuasive and, where appropriate, emotive. It should engage the heart and mind of the receiver and put them firmly into the mindset of the voice before them. They must clearly see the cool rationale while appreciating the passion. This is no sleight-of-hand. This is the embodiment of your case so purely that your audience breathes it.
Guy Tinsley – Managing Director
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